Why Your Company Mission is Important to the Team

When starting a business, you’ve got more than a few things on your mind. Important things that can’t afford to be overlooked. Recognising the company mission is important is one of those things that, unfortunately can become undone in the beginning.

Even when many professionals would argue that it’s one of the most important things you can do for your company, the team and the general employee engagement. With a company mission statement being one of the many things that can add up to being a wildly successful business, there’s a surprising amount of companies that either ignore or are unaware of its importance.

A company mission is important and has the ability to do many things. So when you really think about it, you should be able to jot down a few sentences the overall purpose of the company. This is a mission statement. A succinct, compelling and simple statement that describes exactly what’s going on in the business.

For your team, it can be the difference between wanting to work for you, or not. But once they’re employed, it’s to ensure full employee engagement. To establish a strong company mission can be easy or tough, depending on your business. However it needs to be done for a few integral reasons, some of which are listed below.

Gives a central direction to your employees

A company mission can be incredibly important to your team in regards to how they direct themselves within the company. By this, I mean that it gives them a great understanding of the company as a whole. This is desired as it allows for an employee to be more self-sufficient in the way they go about their work and subsequently, your business.

When giving your employees a more holistic understanding of the company, it will, in turn, provide a higher employee engagement. An article by Patrick Proctor on Entrepreneur, found that this instills a higher understanding of the quality and standard of the work that they’re expected to produce, as well as providing more of a leadership function within their role.

Supports and tailors your desired office culture

It’s hard to fully appreciate why a great company mission is important. Yet, you know a bad culture when you see it. And believe us, you don’t want a bad office culture. Almost anyone you talk to who’s worked in an office has some kind of ‘horror story’ office experience and trust us, you don’t want your business to be the culprit.

Believe it or not, a solid company mission is important to ensure employee engagement. Making sure your employees are at their best can at times be determined by the culture. Since culture can account for 20-30% of the differential in corporate performance when compared with culturally unremarkable competitors, a great culture is a must. This starts with a mission. Having a mission allows for a total understanding of what needs to be delivered to ensure a great product. Even more, a great mission can attract great employees to your company.

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Having the best possible team, with a mission that aligns with theirs is one step to producing a great company culture. It allows for you to employ the right people, the first time, so that your business runs smoothly and your employee engagement is through the roof.

It adds to the vision of the company

Your employees won’t stay with you forever. You know this and they know this. However, they want to work for the best possible company that will help them get a leg up in the future, letting them grow personally and professionally. This is where there’s a mutual understanding.

You want the absolute best out of your staff, that’s a given. Your staff want to be challenged and grow in the role that they’ve been given (they will if you’ve hired the right people, see the point above). So make sure that you get the absolute best people, first and foremost.

Secondly, make sure that your company mission has a future. In other words, you have to make sure it has a vision. The mission and vision should link up perfectly with each other and the brand in order to move forward in the best possible way.

So when writing your mission and explaining it to both current and potential team members, ensure they understand the current position of the brand and the future of the brand. It’ll help you and will surely help your employees.

All the while giving your team something to work to and improving the general employee engagement, given they can see the future of the brand and their careers.

In Summary

We know that a company mission is important for many reasons. It’s one umbrella reason being to encourage full employee engagement and interaction with your company. To get to this point, a strong mission would never be bad.

Writing down a mission can be the easiest way to get your team to be evangelists for your company. This is in short because it allows you to pick the best team based on mutual goals and motives.

Sounds easy right? That’s because it is relatively easy, with the potential for your business to ultimately reap the rewards you’re looking for.

Lauren Clarke

Lauren Clarke

Lauren writes for 6Q and a number of other blogs from her home office in Australia. She spends her time writing, reading and changing US to International English on many articles that she edits.